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    Main | Win an Award, Make More Money, Live Longer by Klaudia Kovacs »

    3 Simple Steps to Protect Your Online Reputation by Klaudia Kovacs

    As your success and online presence increases, so will your number of happy clients, supporters, and fans, who have nothing but wonderful things to say about you, your products, and your services.

    Also, there will be a few, who won’t hold you in high regard, have a complaint, or are just plain miserable. And then, you have the occasional loonies...

    Most likely you will find out what they say about you because someone who does care will tell you eventually. However, you may not want to wait that long for multiple business reasons.  

    When more people are familiar with you and your enterprise, your online reputation is increasingly important. You want to know the good, the bad, and the ugly so you can practice damage control as soon as possible.

    There are several ways you can find out what is being said about you online:

    1. The easiest is to GOOGLE YOURSELF regularly. Google your name, company’s name, programs, and products. While at it, check your Google ranking as well under all the categories: web, news, images, videos, and blogs.

    2. Set up GOOGLE ALERTS, they are free. Again, the alerts should be for your name, company’s name, programs, and products. It takes literally seconds to do it. After completing the setup, when your keywords are mentioned anywhere on the world wide web, you will received an email to your designated email address alerting you of the mention. Daily alerts are the best. This will also help you to see what your competition is up to. 

    3. Track SOCIAL MEDIA posts, including Twitter, Facebook, and LinkedIn comments, mentions, videos, audio recordings, etc. There are many sites that help you do just that; one of them I would recommend is Filtered searches for negative posts are also available which might not be your favorite activity but vitally important for damage control when/if necessary. By the way, this is a task you may want to delegate, especially if you are a sensitive person. Your team can determine whether a simple response or legal action is necessary. Either way, you don’t have to do this task alone.

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    Reader Comments (1)

    I've heard the google alerts are very helpful, especially for entertainers. Great article, thanks for the help!

    July 6, 2015 | Unregistered CommenterShiloh

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